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Topics: Envol Eye, Free Employer Brand Assessment, Glassdoor, Calgary, Employee Engagement, Employer Brand, Employer Branding, Indeed, Toronto, Vancouver

What is employer branding? How to Build an Effective Brand Image

By now, you have probably seen the term "employer branding" pop up all over the place. Yep, another HR buzzword.

But what exactly is an employer brand?

Simply put, your employer brand is how your business "shows up" in the talent marketplace as an employer, to both current and prospective employees.

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