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Topics: Employer Branding Calgary, Employer Branding Toronto, Employer Branding Vancouver, Hiring, Employer Brand, Employer Branding, Employer Branding Agency, Recruitment Marketing, Storytelling, Talent Acquisition

Future Perfect: The Impact of Storytelling in the Workplace

On April 3, 2017, we hosted the first edition of our Future Perfect event series with "The Impact of Storytelling on the Future Workplace". Future Perfect was created with the goal of gathering People and Culture Leaders from a cross-section of industries to collaborate and share insight on issues that impact organizations.

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Topics: Envol Eye, Free Employer Brand Assessment, Glassdoor, Calgary, Employee Engagement, Employer Brand, Employer Branding, Indeed, Toronto, Vancouver

What is employer branding? How to Build an Effective Brand Image

By now, you have probably seen the term "employer branding" pop up all over the place. Yep, another HR buzzword.

But what exactly is an employer brand?

Simply put, your employer brand is how your business "shows up" in the talent marketplace as an employer, to both current and prospective employees.

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Topics: brand identity, Employer Brand, Employer Brand Audit, Employer Branding, Recruitment Marketing

5 Ways You're Letting Your Employer Brand Down

How much does your employer brand matter? You have seen the headlines. You have read the articles. You have probably even seen the stats. The simple answer: a lot.

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